Whatever Blogging
The essay by Jodi Dean, “Whatever Blogging” explains how we interpret the term “whatever” in society. “Whatever” it is often assumed as a sign of indifference. It is assumed or interpreted from one’s point of view. On the other hand, As Jodi explores how “new modes of community and new forms of personality anticipated by the dissolution of inscriptions of identity through citizenship, ethnicity, and other modern markers of belonging”, could be that it refers the “whatever being” as the information that turns into “ communicative capitalism”. As an example, Jodi states that “ Communicative capitalism facilitates and incites these attempts, employing ever-innovative upgrades to ensure not just the attempts continue but that they accelerate”(180), meaning that they are the main commodities being exchanged. On the other hand, another point that Jodi exposes in her essay is when she says that same way in which blogs serves as a way to informs us it is a way of communicative capitalism. This is referring to the same way that Buck-Mors argues about the imaginary space that cinemas are supposed to create. Jodi states that “ blogs- standing in for the networked information and entertainment media of communicative capitalism- not only do not create such a space for a mass but dissolve any sense it”. We are often caught up with the idea that we are only sharing with close acquaintances and friends or others, who share similar interests. We tend to share, like, and try to access blogs that interest ones desire. Obviously, things have evolved ever since, attention was once centered on mass media radio, cinema where messages were delivered through this sources, but now focus is mainly exposed to social media, it is here where the “whatever being” is centered at.
