“Free Labor” Tiziana Terranova
How does Terranova characterize the relationship of subcultural movements to capitalism?
Unfortunately I was not able to come for this class. However, the article by Tiziana Terranova, “Free Labor”, starts outlining what is digital economy, which emerged in the late 1990’s, is a “specific mechanism of internal capture of larger pools of social and cultural knowledge”(52). Furthermore, she starts explaining how digital economy has been a form of subculture to have its capital gains. Subculture is a ramification of culture itself, meaning that this one forms a connection between what already producing capital gain.
Terranova explains that monetary value comes from knowledge rather than labor and that the Internet itself is a mechanism of late capitalism meaning that is part of the subculture. As an example, music blog where independents singers post their music and others can use it as a form of capitalism, because system can extract as much value as possible from them. The subculture is composed between the culture, the cultural industry and labor; for example, small designers and as mentioned before independent music labors.