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Nowadays, digital media has overtaken in all forms on how things are done. From industrialized to digitalize, from freelance to e-lance. Ross states that crowdsourcing refers to a way in which knowledge is often collected and collaborative and how this has served to be used to contextualize the rise where users a often the one who are doing the work indirectly. It is seen that as mentioned by the author “ The crowd is not only smarter than trained employees, you don’t need to make social security contributions to take advantage of its wisdom or put up with wayward personalities of the creative on payroll”( 30). Obviously we encounter it everyday even if is not our desire. When we access websites such as Youtube and like the videos, when we like pictures on facebook and Instagram we are sometimes coming across the work of talented individuals who are photographers, reporters, and individuals the successful ones are quickly snatched up by the likes of gigantic corporations as mentioned before. Also another form of crowdsourcing is when individuals use hashtags. As Ross mentions big social media companies such as twitter, groupon, zynga, linkending and tumblr, these companies use a “ free, or token wage, labor is increasingly available though a variety of channels: crowdsourcing; the explosion of unpaid, near-obligatory internships in every white –collar sector”(24).

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