Comprehensive Designer
Buckminster Fuller, utilizing a military research culture model of information systems theory, essentially believed in a future where systems management would be undertaken by a comprehensive designer. The comprehensive designer would be an eclectic and free example of an artist and scientist, endowed with a healthy grasp on the psychological dimensions of his task.
Fuller believed that the universe operated according to its own system and that the comprehensive designer would essentially map out this information and be a sort of renaissance man when it comes to pulling from across disciplines and technologies in order to work with the existing order in a harmonious way to create from an inner place. Fuller believed that systems were already in existence, that it was possible to map everything to a set of patterns as information.
This is more or less what Stewart Brand believed in – and the model for the Whole Earth Catalog was a chance for the information processing of a multitude of sources to filter into a harmonious mixture that accentuated the aptitude of each user and employed systems theory in order to change future consciousness. I believe that Brand was attracted to Fuller’s concept of the Comprehensive Designer because the idea was shaped in the belly of military-research culture and Brand’s own background, (though no longer part of his emerging worldview) was shaped by his own experiences in Ranger school. Though he dropped out, it seems to me that a kernel of that enterprising and individualistic or heroic ideal remained in him, and further encouraged his interest in navigating a path outside of the tense political period of the cold war. Capitalizing off of his own divergent interests and desire to be free of a bureaucratic future, the allure of Fuller’s ideology of a Comprehensive Designer, suggested a community of like-minded individuals looking to take the best aspects of existing technology and fuse that together with learning how to understand the existing structures. I believe that Brand was enchanted with Fuller’s notion of mapping the world as an information system – which means that the ideal course of direction for the new vision of humanity – a humanity enabled by technological innovation and free from social and bureaucratic constriction, was to process the data and focus on building a future that relied on a creative and collaborative culture. This becomes more evident later in Brand’s expansive travels through different scenes and communities of other free thinking and technologically plugged in (or at experimental) folks like Ken Kesey and the Merry Pranksters.
