Ross definitions
According to readwrite.com; the definition of Attention Economy is a marketplace where consumers agree to receive services in exchange for their attention.
This means that as a consumer, I am willing to pay attention to ads for products and services if I can be heard through blogs, feeds and posts. The sad truth is that this is an “attention economy” where information is written and posted online and the writer has no rights to the content anymore because it is owned by the company for which is distributing the data. Therefore, my definition of Ross’ “attention economy” is how authors are all out trying to be heard and attract attention while submitting their work to big business, but are not recognized and or compensated appropriately. In addition; work is not protected and is vulnerable to the Capitalist to produce the author’s work as if it belonged to them.
Readwrite.com also explains: News feeds illustrate the point well, since they ask for consumers attention in exchange for the opportunity to show them advertising. Search engines also show ads (asking for consumers attention) in exchange for helping users find answers online (a service provided for free in exchange for that attention).
A key point is that The Attention Economy is about the consumer having choice – they get to choose where their attention is ‘spent’. Another key ingredient in the attention game is relevancy. As long as the consumer sees relevant content, he/she is going to stick around – and that creates more opportunities to sell.
