In chapter 6 “Drawing a Line”, Astra Taylor talks about advertising in our digital time. Advertising is everywhere no matter what you do or where you go. Now our days all advertising posts online, when before most of it was in newspapers, magazines and TV. I don’t know if it is still exist, but few years ago it used to be a newspaper, which was only for advertising.
Now, if you go online to do something, it is always advertising popping out. Crazy part is that it remembers what sites you visited and what you checked. Later advertising just comes up in a random time and usually it is something similar what you have been interesting in or saw before. It is like someone watching you behind the screen. Here comes the term “reputation silos”. This is sort of a profile made by our personal information like gender, race, religion, age and etc. “We are been sorted into “reputation silos” that can be surprisingly difficult to get of”. The bad part about it that it is illegal for the companies, for example, has all this information.
Of course we can go anywhere without our gadgets. Here is another term comes as “e-waste”. Our time is moving very fast, that’s why it always something new coming out. Every year comes lots of different gadgets. For example as soon as Apple iPhone comes out, everyone trying to get it as soon as possible. But the question is where goes all this gadgets that we don’t use any more or the one we don’t buy. This is all “garbage”, but the problem is that all this hundreds of million gadgets not recycling by people. “And so our mountains of e-waste grow three times faster than the piles of the regular garbage accumulating all around us”.