Definition-“Digital Dimes”
Digital Dimes, is referred to the replacement of print advertising into online advertising. That is to say that when the Internet entered the market “ content started circulating freely online, print sales began to decline”(Taylor, Loc 1216). Digital advertising came as a replacement from regular advertisement; for example, craigslist serves the audience as a free website to publish, sell, and advertise, whatever is desired by an individuals means. One could easily find or post for free at speed of a few clicks. Meanwhile, printed advertisement is considered as the “analog dollar” it cost more, it requires investment and planning before going out to the public.
Thus, for an online advertisement to be profitable there must be at least thirty clicks to be equal to an online subscriber. The consequences of online blooming will continue to encounter new ways of turning the analog dollar into digital dime, which later on will evolve to pennies “trading analogue dollars for digital dimes for mobile pennies”.
