Taylor definitions Ch3 “Bored at Work Network”

Marisa Chung
Taylor Definitions Chapter3
09/22/15

The “Bored at Work Network” is a term created by Jonah Peretti, the CEO of BuzzFeed, and a co-founder of The Huffington Post. He defines this as information in a very simple way. He believes that the gained information should be “easy to understand, easy to share, and includes a social imperative”. In other words, it should be the type of content anyone can access and should not have trouble understanding the material. It also states the maker should be ready to sacrifice quality for popularity. This statement means that in order to gain major popularity, quantity wins over quality. Taylor also includes that the best ideas don’t always win as well as quality is not a growth strategy. If the readers are able to understand the material without having to overthink or over analyze the text, Peretti believes that it will benefit both the reader and the company.

 

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