Taylor Definition Chapter 3 “Milkman’s Want/ Should Conflict”
Milkman’s want/should conflict:
School Professor Katherine Milkman defines the want/should conflict as an act that is driven by impulse and quickly made by what we think we want, rather being guided by the things that are “deeply-rooted desires” and should want instead. She believes that although many people know what is better for them, they opt for a much faster option. The “should” options are often seen as duty and the “want” as pleasure. Milkman believes it is this very notion that occurs when taking in knowledge and information online. The things that motivate people to look up specific topics, or books, movies, are actually being deciphered based on data taken by previous searches. This allows for the same items to be viewed and increases the number of “want” versus “should” desires.
