For Love or Money
Technological and media development has provided humanity with a kind of directionality. Mankind and technology has evolved from the essence that separates humans from the ability to use mind for reason. Reason is the ability to analyze, create, deduce, and formulate. It is reason that enables human beings to strive to invent. As an example “ the arts do not benefit from technological advancement in the way other industries do: a half century ago it took pretty much the same amount of time and labor to compose a novel, produce a play, or conduct an orchestra as it takes today” (Taylor, Loc660) meaning, that reasoning plays an important role when it comes to developing and not even with the most advanced technology human reasoning could be replaced.We could say that technology is the sum total of instrumentally useful culturally transmittable information. However, the issue resides whether all of this innovations is going to be a source to replace humankind.
Astra Taylor, discusses in the chapter of “For Love or Money” how creativity has been an important cultural value throughout the course of technological innovations. Sometimes, we assume that everyone who is out in the labor force do what they do for the love of money, but this is human nature being judgmental, there are plenty of “amateurs” that they rather have a intellectual gratification rather a monetary reward or both.Taylor states that there are two types of people, and those who produces for the love of money and those who produces for love of what their passion is. In addition, sometimes people are forced to do what they don’t want to pursue as oppose of what their real passion is. Culture plays a big role in this sense, as they are brainwashed just because is their passion it seems as an imposible to have both.
